The Metaverse emerges from science fiction as the Facebook CEO announces his vision for the social media giant’s future. The concept of the metaverse isn’t new — it’s been around since the ’90s, and it suggests a virtual world.
However, the Metaverse development company is not just any fictional word, but revolves around the social connections and interactions between people. The metaverse can be anything from video games to virtual and augmented reality. Does it help the tourism industry in any way?
Let’s take a look at the pros and cons of the Metaverse in tourism and some of the most notable examples.
Metaverse and Travel
While people have always been eager to travel, the COVID-19 pandemic has shown us that the travel industry may be the most vulnerable to travel restrictions and social distancing. It has enabled organizations in the travel sector to recognize the value of technology during trying times, thereby increasing its adoption rate.
This is where the Metaverse fits in perfectly. Metaverse is a set of technologies that create virtual worlds, immersive experiences and ease of use that help travelers and travel organizations achieve their goals. And what better way to discover these goals than by delving into the pros and cons of the travel metaverse.
Pros and Cons
When we talk about a brand new concept in tourism, we have several obvious pros and cons that come to mind.
Advantages of the Tourism Metaverse
Metaverse’s strength in the travel industry comes from its ability to enhance the shopping experience before, after and during a trip.
For example, the Metaverse can play an important role in taking the booking experience to another level. Online travel agencies and hotels don’t have much choice in providing information to travelers. They can provide descriptions, images and videos. With Metaverse, they can provide travelers and guests with an immersive experience.
Travel agencies can give potential clients a taste of where they want to go, while hotels can provide an authentic tour of their properties, showing potential clients what awaits them if they choose them over other hotels.
Metaverse can also facilitate travelers’ purchasing decisions. Travelers can use it to explore destinations as if they were there themselves. They can even take part in tours to discover how long it takes to get to a destination, or to find the most exciting route from one attraction to another.
Perhaps the most valuable virtue of the Metaverse is its ability to increase pre-orders. Whether potential guests use augmented or virtual reality to explore hotels, destinations and travel options, chances are they’ll be excited and motivated to book a trip or hotel stay. As a result, OTA and hotel bookings will increase significantly.
Downsides of the Travel Metaverse
The only downside of the Metaverse in tourism is that it’s no substitute for an authentic travel experience. The Metaverse is limited to visual and audio cues.
While this is still the best way to let potential customers know about an offer, there are many things that cannot be communicated through the metaverse — the unique feel of the air in the destination, the smell of the food, the warmth of being basked in the sun, etc.
An Example of Tourism in the Metaverse
Here are some examples of tourism in the Metaverse so you can understand its benefits and potential to change the industry forever.
Step back in time with ease — The Metaverse can offer travelers a whole new experience; step back in time and explore the world’s most famous destinations. Imagine being able to explore Machu Picchu with the local Incas or vines during the construction of the Great Pyramid of Giza?
Smart Destination Shopping — Metaverse can provide potential customers with shopping decisions through VR. You can have your prospects walk the streets of a city, take a hotel tour, or even experience a trip to a destination.
Facilitating accessibility of online events — Metaverse can also help the tourism industry attract more people to online trade shows and expos. The best part is that it enables real-time social interaction so that visitors can interact with exhibitors, ask questions and view brochures, all in real time.
Simplified Guided Tours — Augmented reality is a big thing in the Metaverse. Travelers can use AR to learn any details about their destination of interest. In fact, AR can act as an on-demand tour guide, thereby facilitating booking decisions.
One by one, the metaverse is slowly but surely infiltrating various industries, and the travel industry seems to be benefiting a lot from it. It can help increase bookings, take the shopping experience to the next level, and delight potential travelers with new immersive experiences.
