Growing demand for saffron in medical and cosmetic applications is expected to drive the market during the forecast period. Saffron is high in antioxidants and has a variety of health benefits. Picrocrocin, safranal, and crocin are the main active compounds found in saffron. These compounds aid in the reduction of oxidative stress and inflammation in the human brain. Furthermore, saffron is known for its memory-enhancing, antioxidant, and anti-inflammatory properties, which are expected to drive market growth. It is also used in the cosmetics industry as a natural UV-absorbing agent.
Saffron Market is being used as a powder in the food and beverage industry, as well as in medical applications, which is expected to boost revenue growth in the segment.
The production of fake saffron has hampered the growth of the saffron market. Retailers are attempting to sell counterfeit saffron at a lower price, putting the industry at risk. Consumers' trust in the industry is jeopardised by counterfeit saffron producers. Furthermore, the market lacks legitimacy, which will likely limit the implementation of restrictive laws to control the flow of counterfeit saffron in the market. This is expected to slow market growth over the forecast period.
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