Laundry Care Industry Overview
The global laundry care market size was valued at USD 96.7 billion in 2021 and is expected to expand at a compound annual growth rate (CAGR) of 4.5% from 2022 to 2028.
The growth of the global market is primarily driven by rising demand for laundry care products owing to the increasing population in developing regions. The availability of several wash & care products is further appealing to consumers to spend more on fabric care and cleaning products. Rising awareness about hygiene and health among consumers is a major factor driving the demand for laundry care products across the globe. Also, increasing daily consumption of laundry care products due to necessity coupled with a rising inclination of consumers towards eco-friendly products and scented laundry care products, further propelling the market expansion over the forecast period.
Gather more insights about the market drivers, restrains and growth of the Global Laundry Care Market
During the spread of the COVID-19 pandemic, the global market witnessed a positive impact in terms of consumer demand and acceptance of a variety of laundry care products. The demand for laundry products has increased globally as a result of COVID-19, owing to consumers' growing knowledge of the importance of cleaning and disinfecting their homes and clothing to protect themselves and their families from the novel coronavirus. Moreover, increasing disposable income and rapid urbanization led to substantial infrastructural developments resulting in the rise in demand for laundry care products in coming years.
The rising demand for sustainable and eco-friendly laundry care products is expected to generate more opportunities for this industry, thus considerably fueling the growth of the laundry care market in the coming years. In near future, the global market will be propelled by the expanding significance of healthier lives, along with increased consumer concerns about health and sanitary living, including garments free of germs, dust, and filth.
Rising concerns among individuals about health and sanitary living, free of germs, and bacteria, have resulted in a constant rise in per capita spending on household cleaning supplies, particularly laundry detergents. Over a couple of years, the fragrance has played an increasingly important role in home cleaning goods, as consumers opt for products with a strong pleasant odor, forcing vendors to differentiate their products. Rising investment by market players to launch new organic and eco-friendly products is further expected to have a profound impact on the global market over the forecast period.
In addition, factors such as rising household spending and expansion in the real estate industry as a result of rising residential unit numbers have boosted demand for laundry detergent products throughout the globe. Due to these circumstances, vendors are maximizing the use of online platforms by selling their items through their websites as well as putting them on renowned e-tailing websites to increase product exposure and reachability.
The industry is being influenced by the increased demand for eco-friendly and organic laundry care products. This trend offers key players an opportunity to sell organic and environment-friendly products. This demand is expected to boost the growth of organic laundry care creating new business opportunities for market players. For instance, vendors are constantly introducing new products containing biodegradable chemicals like mineral-based surfactants and coconut oil, natural washing soda, and plant-based enzymes.
Stringent regulations regarding harmful effects on health by the usage of these products are leading to recall of this product from the market by many companies, thus may restrain the market growth during the forecast period. Owing to the COVID-19 pandemic the demand for the industry has increased. Rising awareness among people owing to the spread of the COVID-19 virus is driving the growth of the market during the pandemic.
Browse through Grand View Research's Homecare & Decor Industry Research Reports.
- Laundry Detergent Market - The global laundry detergent market size was valued at USD 133.3 billion in 2016. The rising penetration of washing machines in the developing economies is likely to be a key driver for demand over the forecast period. Furthermore, technological advancements are also likely to fuel growth.
- Fabric Softeners & Conditioners Market - The global fabric softeners and conditioners market size was estimated at USD 16.53 billion in 2018. It is expected to expand at a CAGR of 4.7% during the forecast period. Rising consumer preference for premium clothes is anticipated to drive the demand for the products like fabric conditioners and softeners as they help maintain to softness of clothes.
Laundry Care Market Segmentation
Grand View Research has segmented the laundry care market based on product type, distribution channel, and region.
Laundry Care Product Type Outlook (Revenue, USD Million, 2017 - 2028)
- Laundry Detergents
- Fabric Softeners & Conditioners
- Laundry Aides
- Others
Laundry Care Distribution Channel Outlook (Revenue, USD Million, 2017 - 2028)
- Offline
- Online
Laundry Care Regional Outlook (Revenue, USD Million, 2017 - 2028)
- North America
- Europe
- Asia Pacific
- Central & South America
- Middle East & Africa
Market Share Insights
- August 2020: Reckitt Benckiser Group Plc. launched Botanical Origin, a plant-based cleaning brand with effective and inexpensive products. The brand will be offered only on Amazon and will feature laundry necessities such as laundry detergent and fabric softener.
- April 2018: Henkel AG & Co. KGaA launched a new laundry care product manufacturing line in Poland to manufacture liquid detergent for Henkel's Persil and other brands.
Key Companies profiled:
Some prominent players in the global laundry care market include
- Procter & Gamble (Cascade)
- Unilever
- Henkel AG & Co. KGaA (Pril)
- Reckitt Benckiser Group PLC (Finish)
- Colgate-Palmolive Company
- Kao Corporation
- SC Johnson and Son Inc.
- The Clorox Company
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