Global TV Analytics Market
The Global TV Analytics Market was valued at US$ 1.94 Bn in 2017 and is expected to reach US$ 6.92 Bn by 2026, at a CAGR of 17.23% during a forecast period.
The report includes the analysis of the impact of COVID-19 lockdown on the revenue of market leaders, followers, and disruptors. Since the lockdown was implemented differently in various regions and countries; the impact of the same is also seen differently by regions and segments. The report has covered the current short-term and long-term impact on the market, and it would help the decision-makers to prepare the outline and strategies for companies by region.
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TV Analytics is a single platform, which ties viewer with network behavior, in real-time & over time, through combining data from various sources such as devices, network applications, and integrated third-party CDNs.
The TV analytics market is rising rapidly with the growing business competition and the growth of social media & social advertising trends. Developments in emerging technologies are estimated to support the growth of the market. However, the lack of skilled people and digital infrastructure are limiting the growth of the TV analytics market.
Satellite TV & DTH companies are providing direct broadcasting services that deliver television content through radio waves. By using power analytics, DTH providers understand the taste & preference of users, which helps them upsell products & services.
OTT is used for the delivery & collection of film and TV content through the internet, without requiring users to subscribe to a traditional cable as well as satellite pay-TV service such as Comcast & time warner cable. Online content providers collect the audience data through smartphone applications. The collected data helps the OTT providers in analyzing their clients' behavior and improving their return on investment (RoI). With cloud TV analytics, it is easy to gather and segment data based on various demographics, which supports in better decision-making process based on the trends. The demand for Cloud-based TV analytics solutions is increased due to the faster & easier service provided through the OTT.
A growing population, deep internet penetration, and enhanced connectivity are boosting the growth of OTT and IPTV platforms. The presence of a majority of TV analytics sellers, as well as extensive awareness of these solutions, are estimated to account for the largest market size during the forecast period.
North America is estimated to account for the largest market size during the forecast period. A growing population, deep internet penetration, and enhanced connectivity are boosting the growth of OTT and IPTV platforms. The presence of a majority of TV analytics sellers, as well as extensive awareness of these solutions, are estimated to account for the largest market size during the forecast period.
The key market players operating in the global TV analytics market are IBM, Google, Nielsen, DC Analytics, Alphonso, Edgeware AB, Sambatv, Amobee, Clarivoy, Realytics, Tvsquared, Sorenson Media, Tvbeat, Fourthwall Media, Parro, Analytics, Ispot.TV, Conviva, IQ Media, Brightline, Zapr Media Labs, Analyticowl, and H Tech.
The report covers a comprehensive study of major market drivers, restraints, opportunities, challenges, PESTEL, Porters, SWOT, and technological forecasting in the market.
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The Scope of the Global TV Analytics Market: Inquire before buying
Global TV Analytics Market, by TV Transmission Type:
• Cable TV
• Satellite TV & DTH
• IPTV
• OTT
Global TV Analytics Market, by Component:
• Software
• Services
Global TV Analytics Market, by Application:
• Competitive intelligence
• Churn prevention & behavior analysis
• Customer lifetime management
• Campaign management
• Content development
• Audience forecasting
• Other Application
Global TV Analytics Market, by Deployment Model:
• On-premises
• Cloud
Global TV Analytics Market, by Region:
• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa
Key Player Operating In the Global TV Analytics Market:
• IBM
• Google
• Nielsen
• DC Analytics
• Alphonso
• Edgeware AB
• Sambatv
• Amobee
• Clarivoy
• Realytics
• Tvsquared
• Sorenson Media
• Tvbeat
• Fourthwall Media
• Parrot Analytics
• Ispot.TV
• Conviva
• IQ Media
• Brightline
• Zapr Media Labs
• Analyticowl
• H-Tech
This Report Is Submitted By : Maximize Market Research Company
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