Simply put, branding is the process of assessing the worth and legitimacy of a company, product, or service. A brand is defined by a distinct set of qualities, benefits, and attributes. Many people are perplexed by branding and marketing.
A brand strategy is a long-term formal plan for developing a strong brand in order to achieve specified commercial goals.
A brand strategy is a long-term formal plan for developing a strong brand in order to achieve specified commercial goals.
What exactly is Brand Strategy?
Simply put, branding is the process of assessing the worth and legitimacy of a company, product, or service. A brand is defined by a distinct set of qualities, benefits, and attributes. Many people are perplexed by branding and marketing.
A brand strategy is a long-term formal plan for developing a strong brand in order to achieve specified commercial goals.
Your brand strategy defines who you are, what you stand for, a promise you make, and the personality you project. And, while your logo, color palette, and motto are all included, they are merely creative aspects that represent your brand.
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